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David Gitonga
Writer at Wegile
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LinkedIn
David Gitonga would like to connect on LinkedIn. How would you like to respond?
David Gitonga
David Gitonga
Writer at Wegile
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WHY JOIN LINKEDIN
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Get discovered
93% of recruiters look for talent on LinkedIn.
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Grow your network and your career
Connect and keep up with over 300 million professionals.
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Learn, share, and get inspired
Stay on top of the trends and industries that matter to you and everyone else.
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© 2014, LinkedIn Corporation. 2029 Stierlin Ct. Mountain View, CA 94043, USA

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You are probably familiar with the “Social Media Examiner” blog. How is it able to garner over 11,000 fans on Facebook and an email list of over 30,000 subscribers?  The success secrets of the “Social Media Examiner” are highlighted by the following ten revelations as stated by Michael, the blog founder.

1. He collaborated with other successful  people such as Mari Smith, a Facebook specialist, Chris Garrett who had co-authored Problogger the book and Denise Wakeman from the blog sqaud.. he called them his firestarters.

2. Held a major online virtual summit called “Social Media Success Summit 2009″ prior to the launch of his blog which attracted over 700 attendees and was completely online and Gary Vaynerchuk was the keynote speaker. (by the way the summit generated over $900,000 in revenue)

3. Composed a team of writers who provided guest posts on Social Media Examiner includingJason Falls and Casey Hibbard of the blog, Stories that Sells as well as an additional team of writers. A proportion of these writers substantial followings drove readership to the new blog.

4. Interviewed 16 social media marketing thought leaders at Blog World Expo including Scott Monty and Chris Brogan and released these videos over 9 months slowly.

5. Publishes a long magazine-style article every weekday that is  edited for top quality writing prior to hitting the blog publish button

6. Implemented an email acquisition strategy that includes a pop over form that hovers over the screen for first time visitors (it includes a free Twitter video tutorial)  as well as offering a subscription form on the right sidebar. The other email subscriber tactics includes a suggestion to refer a friend to to join the email list and the Facebook fan page also has a video inviting visitors to subscribe.

7. A Facebook fan page that is well designed and optimized including a Friendpile social plugin that shows all of a visitors Facebook friends that like Social Media Examiner. Other strategies included invitations to join the Facebook Fan page that were broadcasted to the email list generating almost 1,000 fans overnight. He made a note that the keyword to use is “Join” not “Follow Us”

8. On Facebook Michael has the rule that they reply to every comment on the Facebook page

9. Social Media Examiners Facebook editorial guide involves “breaking news” as opposed to “writing features” on the flagship blog site.

10. Ultra-rich content that is offered for free on social media examiner acts as the major incentive to attend a virtual summit where people know they will get even more valuable and in depth information from the top experts in their field

What is empowering about this story is that he didn’t spend a dime on his marketing (just his time) and leveraged the power of social media including Twitter, Facebook and LinkedIn.

How could you take these tips and make your blog more successful?

@DavGit

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Looking for new revenue streams for your business? Thinking about starting a mobile marketing campaign but have no idea how to go about it? Well, don’t panic because mobile marketing is not as complex as it sounds, and I will prove it. Here are 5 simple steps to get you started with mobile marketing:

Set up a Mobile Version of your Website

There are many automated systems online that essentially take your existing website and auto-format it to fit the mobile screen. WordPress has a plugin to help you with this and so do Mobicanvas.com, GetGoMobi.com and Onswipe.com. A ll of these have good solid platforms to work from.

Leverage Location-Based Platforms

Here I am talking about getting your hands dirty by using FourSquare, Gowalla and Facebook Places. Claim your business on these platforms and start running mobile promotions on them. Its as easy as that.

Immerse Yourself

The best way to learn about a service is to get right down and dirty with it – using it. Take your smartphone and mess around with some of these services and see what you can come up with. Download applications on your smartphone, get comfortable with the navigation and try purchasing something online from your smartphone. Once you get the hands-on experience of what it feels like to use a hand-held device, it takes on a whole new experience for you.

Run a Mobile Ad Campaign

To get you started with mobile advertising, visit iAd from Apple or Admob from Google to get a walk-through on what is required to have a mobile campaign set and ready. If you own a store downtown or a restaurant, a mobile Ad campaign will allow you to easily be found by potential clients in your neighborhood. Pop up ads will just appear on their smartphone when they are looking for such similar services if they are nearby.

Scan a QR Code

QR Codes are similar to Bar codes, but they hold more content and can be used to link to digital content on the Web, activate phone functions like email, SMS or redirect a mobile device to a Web browser. QR codes can be placed anywhere; on the back of business cards, product packaging, event nametags or on the sides of tracks and trailers and then linked to coupon offers, customer feedback forms, directions to your business or other online resource.

Clearly, mobile marketing is similar to social media marketing. Its easy to learn and get started and the results are based on the efforts you put through.

Retrieved from www.freelancecontentcreator.com

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There are many bad guys out there on the internet. On the other hand, there does not seem to be an end to the many different ways on how to keep these bad guys in check. Many tools have been developed that seek provide protection either from viruses or from hackers. Whenever you are looking for a security tool, consider a number of things that you need to be protected against. While many tools seem to provide these services, it is good to ensure that such tools offer maximum protection. Whether you download free antivirus programs or purchase them, you need to make sure that your tools provide the needed protection.

One of these is a firewall. A firewall makes your system invisible to the hackers and malicious software. A firewall, as the name suggests, is sort of like a wall that blocks anonymous requests to and from the internet. That means that any programs that need to be updated will need your permission to initiate an update. Many free antivirus programs will provide this form of protection. In addition to ensuring that your antivirus is always turned on when you connect to the internet, your firewall should also be configured to always be on whenever you connect to the internet.

In addition to a firewall, some very good free antivirus programs will also come with an antispyware utility that comes embedded with the software. Antispyware is designed to monitor any unwanted advertising, especially pop ups and kill such annoying messages. Keeping you free from such intrusions also helps to prevent your computer from being used by hackers to collect private information such as your surfing habits and your identity.

Even when they are labeled free, some antivirus programs will require that you install either a toolbar or something to that effect. Ensure that such free antivirus programs do not demand too many installations to interfere with your system performance or your security settings. In others, you may be required to register with them before they let you download their software. While some registrations are genuine, some become an annoyance with spam mails. Read online reviews from users who have used the antivirus and see if such software is reliable.

Fortunately, there are many free antivirus programs that are genuine, offer high quality protection and rated among the best antivirus programs on the market. Just goes to show that some of the best things on the internet can sometimes be free.

@freelancecontentcreator

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You are probably wondering what on earth the invisible web is. Is it some concept to come or is it something that already exists? To understand, we need to look at what you already know, the visible web. When we talk about the visible web, you are probably aware that we mean the part of the web that is visible by search engines and that is accessible to the general public. Now we are getting somewhere aren’t we? You have probably guessed what is the invisible web now ha? Yes, this is the part of the web that these search tools cannot find.  Today’s invisible web however is very different to what it was just a few years ago.

 

For example, in the year 2000, very little progress had been made in what today’s indexing programs are capable of. Thus, the invisible web of year 2000 has literally become visible, thanks to these developments. Non-HTML page formats, like PDF, PowerPoint, word and excel spreadsheets were invisible back then, but today, they are as visible as the noon-day sun. Think also of the script-based pages and dynamically-generated pages created using database software like Active Server Pages (ASP) and Cold Fusion. All these pages are now indexed by most search robots, as long as they have an extended presence online.

That however does not mean that the web is completely visible. As new robotic ways of searching online content have evolved, new software and new formats have also found their way on the web and as a result, some hurdles still remain to be leaped. For example, some contents of searchable databases, especially those that require login authorization or keywords in a certain search box remain hidden from view.

 

How can you access the invisible web? One way is to be on the lookout for databases and contents from authorized users. Most of this content may only be viewed by those who have search authorization. Be sure to subscribe to these vast library resources to tap on the vast amount of information “hidden” in these places. Another way to access the invisible web is to search specifically for databases using the word “database”. If, for example, you are searching for “car companies in California”, the search keyword should read “cars in California database”. You will be surprised by the databases that will come up that are completely invisible to average users.

 

 

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Social Computing had a couple good points:

1. Internally, social media tools can be used to help with status information, training, project collaboration. Most tools like blogs, twitter-clones like identi.ca, etc can be set up internally instead of used on the public web, for more privacy.

2. Building an online social media component to most marketing and PR efforts ensures a better reach for the media created, and potentially better tracking through clicks and other metrics captured online versus in traditional media (like TV, newsprint, magazines, radio).

3. Building a social network group (either on someone else’s platform or around your primary site) encourages donor retention.

4. When you open up your communications platform to blogging and social media you are adding a new depth to your organization. Donors want to know more about your organization. Social media helps create transparency, allowing everyone to know where their money is going and what difference they have made through their donation.

5. Use an example of an organization who has been successful in this new world. Ex: The Point, (later, Groupon would stem from this platform) which relies almost completely on social media and digital marketing. Without it, the website wouldn’t have even been created in the first place! They also team up with Groupon, creatingG-Team, which allows for discounted donations to organizations.

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